Digital Mine Risk Education: Tour Overview
Clowns Without Borders UK and USA have partnered with Mines Advisory Group (MAG) to create digital mine risk education materials for audiences in Iraq, Lebanon, Somalia and Vietnam. MAG intends to reach over 9 million people with these messages, via targeted Facebook advertisements.
Tour Context
MAG traditionally delivers mine risk education through face-to-face interactions at schools and in communities. That changed due to COVID-19 restrictions. Most in-person learning has been interrupted for over a year. MAG invited CWB into its pioneering risk education program to develop innovative digital content for children.
One of the best ways for children to learn anything is to make it fun. Simplicity, clarity, empathy, and age-appropriateness also support child learning. CWB is thrilled to participate in a new global effort to combine emotional learning with a critical, lifesaving service. The partnership will result in original digital content in the form of GIFs, short videos, and micro-games, teaching essential safety messages.
Tour Partnership and Team
Clowns Without Borders USA has partnered with MAG since 2014, while Clowns Without Borders UK joined an awareness-raising 2016 performance tour in Lebanon. Together, the organizations reached 12,871 children in Myanmar and Lebanon. In 2018, Clowns Without Borders USA and Lebanon-based Clown Me In worked with MAG Myanmar to teach four key safety messages through live performance and PSA-style videos. CWB powerfully supports children’s learning through the use of playful, interactive performances that share MAG’s vital safety messages.
The full artistic team includes: Andres Aguilar (Mexico); Annabel Morgan (Eswatini); Asanda Rilityana (South Africa); Calvin Kai Ku (USA); Dan Lees (UK); Ghalya Saab (Lebanon); Layal Ghanem (Lebanon); Naomi Shafer (USA); and Sabine Choucair (Lebanon).
